CITY OF BAYSWATER STRATEGIC IMPORTANCE
The City of Bayswater (map) is strategically located just 6 km north-east of Perth’s central business district and 2 km west of Perth Airport. As a result, the City is well-connected to Western Australia’s major air, road and rail transport systems.
The City has a strong and diverse local economy. Major industry sectors contributing to output and employment in the City of Bayswater include Manufacturing, Construction, Retail Trade and Health Care and Social Assistance. The City also offers various tourism opportunities and destinations such as its beautiful Swan River foreshore areas, its vibrant town centres, the abundance of environmental areas its booming arts scene, and unique heritage places and trails. The City also hosts many events including major festivals.
With a population of almost 70,000 people, the City of Bayswater includes the suburbs of Bayswater, Maylands, Bedford, Embleton, Morley, Noranda and parts of Mount Lawley and Dianella.
More information on employment by industry, location, economic trends relevant to Bayswater and demographic information can be found here and here.
If you are thinking of investing in the City of Bayswater, our Place Management Team is available to provide direction and support. For more information contact the team on (08) 9272 0616.
INVESTING IN BAYSWATER
The City of Bayswater activity centre network contains Morley City Centre, a Strategic Metropolitan Centre, as well as a number of other important district centres such as Bayswater, Maylands and Noranda. The centre network is closely linked by multiple transport routes and modes to several other major activity centres, including East Perth, Northbridge and Perth, Midland and Perth Airport. These links are critical to the overall contribution to population growth, employment self-sufficiency as well as attracting quality investment and supporting business growth within the City.
MORLEY STRATEGIC METROPOLITAN CENTRE
At the regional context, the Morley Activity Centre is located in the suburb of Morley, and approximately 8 kilometres north of the Perth CBD. The Centre is well connected to the CBD by car and bus with a direct vehicle link along Beaufort Street. From elsewhere in the region the Centre is accessible via several major arterials including Morley Drive, Tonkin Highway and Guildford Road. Perth Airport is located close by giving access to the resource economy of the northwest and national and international business, and Ashfield Industrial Precinct is located 2 kilometres to the East. This high degree of connectivity has contributed to Morley being designated a Strategic Metropolitan Centre.
At the local context, the development of the Morley Activity Centre is a key priority for the City of Bayswater as outlined in its strategic documents including the Strategic Community Plan, City’s Local Housing Strategy and the Morley City Centre Structure Plan. The structure plan establishes a vision for Morley to become a vibrant place to visit, a dynamic marketplace to do business, and home to a diverse and connected community. It also sets out the spatial plan and strategy to achieve a true metropolitan centre that is compact, pedestrian friendly, with a mix of land uses and a range of lifestyle choices while reducing car dependency and limiting environmental impact.
Click here for more information regarding the Morley Activity Centre Structure Plan.
MAYLANDS DISTRICT CENTRE
Maylands is located along the Midland-Perth railway line, less than 5 kilometres from the Perth CBD. The core of the centre has developed as a retail and entertainment-based main street running from Maylands train station south to Guildford Road. Other commercial and community uses are located around the main street.
Maylands is currently functioning as a relatively mature district centre. It has a reasonable level of diversity, covering retail, arts, dining, public administration, health care and education, in fitting with its role as a district centre. With its proximity to the CBD and train access, Maylands has the potential to build on its current success to become a very high amenity and activated inner urban centre with employment, entertainment, shopping and recreational opportunities along with everyday services.
Click here for more information regarding the Maylands Activity Centre.
NORANDA DISTRICT CENTRE
Noranda District Centre is located on Benara Road in the north of the City of Bayswater. The centre is comprised of a small shopping mall, adjacent to a sporting complex. The centre can be accessed by Transperth bus services. Noranda is currently functioning as a retail-based centre, with the majority of activity located within Hawaiian's Noranda. The addition of a medical centre, community centre and recreation centre lift Noranda’s diversity levels and provide a set of amenities for the local population.
ASHFIELD DISTRICT CENTRE
Ashfield District Centre is located on the eastern border of the City of Bayswater and the Town of Bassendean, around 10 kilometres from the Perth CBD. Ashfield Industrial precinct is located to the north and west of the district centre and its role as an export-oriented industrial centre is of strategic importance to the City of Bayswater, providing an economic driver that is not found elsewhere in the local government area.
In the WAPC’s Directions 2031 and Beyond Strategy, Ashfield area has been identified as being strategically important in the metropolitan context as it contains underdeveloped land in close proximity to Perth Airport with good quality road and rail connections. The Ashfield Precinct Plan was developed subsequently by the Department of Planning in cooperation with the City of Bayswater and Town of Bassendean. The plan outlines the future development of the area which is envisaged as becoming a more significant employment-focused, strategic mixed-use centre over the next two decades.
Click here for more information regarding the Ashfield Precinct Plan.
BAYSWATER LOCAL CENTRE
Bayswater is located around 8 kilometres from the Perth CBD, on Railway Parade and Whatley Crescent. The structure of the centre is similar to that of Maylands, with a main street extending south from the train station along King William Street, and some other commercial premises within the 400 metre walkable catchment of the activity centre. A school and other community land uses are also located within the walkable catchment. Its focus is primarily food and convenience retail, with some additional light industrial uses within walking distance of the train station.
MOUNT LAWLEY LOCAL CENTRE
Mount Lawley is located 3 kilometres from the Perth CBD on Railway Parade and Whatley Crescent. Unlike other commercial centres, it is immediately surrounded by residential development of varying density. Mount Lawley contains several large employment uses such as Mercy Hospital and associated allied health on Thirlmere Road. The centre’s proximity to Beaufort Street retail and entertainment activity also indicates potential of future development that focuses on further increasing residential density within the centre.
INVESTING IN BAYSWATER
It is evident that the City of Bayswater is experiencing significant growth in residential and commercial development, due to our locality being a place of choice for new residents and business. If you are thinking of investing in the City of Bayswater, our Place Management Team is available to provide direction and support to business seeking to invest in the City. For more information contact the team on 9272 0616 or firstname.lastname@example.org.