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City Of Bayswater

Investing in Bayswater

CITY OF BAYSWATER STRATEGIC IMPORTANCE

The City of Bayswater is located north and east of the Perth Central Business District (CBD) and the Swan River. With a land area of nearly 33 square kilometres, the City stretches from Mount Lawley, Bedford and Dianella in the west, Noranda in the north, Embleton in the east and Maylands and Bayswater to the south. The adjacent local government areas are the Town of Bassendean to the east, City of Swan to the north, City of Stirling and City of Vincent to the west, and City of Belmont to the south.

COB map

Located less than 5 kilometres from Perth CBD, the City of Bayswater is poised to become one of the most prominent small inner-city municipalities in the Perth Metropolitan Region mainly for the following reasons:

  • Close proximity to important employment centres, including Perth CBD, Perth Airport and Malaga industrial area;
  • Wide range of existing transport options, including heavy rail, buses, road, cycle and pedestrian networks;
  • A diverse demographic of residents and household types;
  • Some areas of medium to high housing density with a range of housing values; and
  • Many areas attractive for higher intensity housing development, due to amenities of transport, retail, commercial, entertainment and recreation opportunities.

The City of Bayswater activity centre network contains Morley City Centre, a Strategic Metropolitan Centre, as well as a number of other important district centres such as Bayswater, Maylands and Noranda. The centre network is closely linked by multiple transport routes and modes to several other major activity centres, including East Perth, Northbridge and Perth, Midland and Perth Airport. These links are critical to the overall contribution to population growth, employment self-sufficiency as well as attracting quality investment and supporting business growth within the City.

Click here for more information regarding the Economic Profile of the City of Bayswater. 


MORLEY STRATEGIC METROPOLITAN CENTRE 

At the regional context, the Morley Activity Centre is located in the suburb of Morley, and approximately 8 kilometres north of the Perth CBD. The Centre is well connected to the CBD by car and bus with a direct vehicle link along Beaufort Street. From elsewhere in the region the Centre is accessible via several major arterials including Morley Drive, Tonkin Highway and Guildford Road. Perth Airport is located only 7kilometres away giving access to the resource economy of the northwest and national and international business, and Ashfield Industrial Precinct is located 2 kilometres to the East. This high degree of connectivity has contributed to Morley being designated a Strategic Metropolitan Centre.

COB Transport Map

At the local context, the development of the Morley Activity Centre is a key priority for the City of Bayswater as outlined in its strategic documents including the Strategic Community Plan, City’s Local Housing Strategy 2012 and the Morley City Centre Structure Plan 2015. The structure plan establishes a vision for Morley to become a vibrant place to visit, a dynamic marketplace to do business, and home to a diverse and connected community. It also sets out the spatial plan and strategy to achieve a true metropolitan centre that is compact, pedestrian friendly, with a mix of land uses and a range of lifestyle choices while reducing car dependency and limiting environmental impact. 

Click here for more information regarding the Morley Activity Centre Structure Plan.


MAYLANDS DISTRICT CENTRE

Maylands is located along the Midland-Perth railway line, less than 5 kilometres from the Perth CBD. The core of the centre has developed as a retail and entertainment-based main street running from Maylands train station south to Guildford Road. Other commercial and community uses are located around the main street.

Maylands is currently functioning as a relatively mature district centre. It has a reasonable level of diversity, covering retail, dining, public administration, health care and education, in fitting with its role as a district centre. With its proximity to the CBD and train access, Maylands has the potential to build on its current success to become a very high amenity and activated inner urban centre with employment, entertainment, shopping and recreational opportunities along with everyday services.

Click here for more information regarding the Maylands Activity Centre


NORANDA DISTRICT CENTRE

Noranda District Centre is located on Benara Road in the north of the City of Bayswater. The centre is comprised of a small shopping mall, adjacent to a sporting complex. The centre can be accessed by Transperth bus services. Noranda is currently functioning as a retail-based centre, with the majority of activity located within Noranda Shopping Village. The addition of a medical centre, community centre and recreation centre lift Noranda’s diversity levels and provide a set of amenities for the local population.


ASHFIELD DISTRICT CENTRE

Ashfield District Centre is located on the eastern border of the City of Bayswater and the Town of Bassendean, around 10 kilometres from the Perth CBD. Ashfield Industrial precinct is located to the north and west of the district centre and its role as an export-oriented industrial centre is of strategic importance to the City of Bayswater, providing an economic driver that is not found elsewhere in the local government area.

In the WAPC’s Directions 2031 and Beyond Strategy, Ashfield area has been identified as being strategically important in the metropolitan context as it contains underdeveloped land in close proximity to Perth Airport with good quality road and rail connections. The Ashfield Precinct Plan was developed subsequently by the Department of Planning in cooperation with the City of Bayswater and Town of Bassendean. The plan outlines the future development of the area which is envisaged as becoming a more significant employment-focused, strategic mixed-use centre over the next two decades.

Click here for more information regarding the Ashfield Precinct Plan


BAYSWATER LOCAL CENTRE 

Bayswater is located around 8 kilometres from the Perth CBD, on Railway Parade and Whatley Crescent. The structure of the centre is similar to that of Maylands, with a main street extending south from the train station along King William Street, and some other commercial premises within the 400 metre walkable catchment of the activity centre. A school and other community land uses are also located within the walkable catchment. Its focus is primarily food and convenience retail, with some additional light industrial uses within walking distance of the train station.


MOUNT LAWLEY LOCAL CENTRE 

Mount Lawley is located 3 kilometres from the Perth CBD on Railway Parade and Whatley Crescent. Unlike other commercial centres, it is immediately surrounded by residential development of varying density. Mount Lawley contains several large employment uses such as Mercy Hospital and associated allied health on Thirlmere Road. The centre’s proximity to Beaufort Street retail and entertainment activity also indicates potential of future development that focuses on further increasing residential density within the centre.


INVESTING IN BAYSWATER

It is evident that the City of Bayswater is experiencing significant growth in residential and commercial development, due to our locality being a place of choice for new residents and business. If you are thinking of investing in the City of Bayswater, our Economic Development Officer is available to provide direction and support to business seeking to invest in the City. For more information contact the Economic Development Officer on 9272 0616 or econ.dev@bayswater.wa.gov.au.

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