Place Management in Bayswater

We've adopted a place management approach to improve our four major town centres: Bayswater, Maylands, Morley and Noranda.

As part of this, we have two Place Managers who work closely with a mix of community and business groups, individual residents, landowners and businesses to improve their town centres. Results of this collaboration include place activation initiatives such as events, streetscape improvements, greening, heritage and cultural initiatives, and public art.

We've created a plan for the Bayswater Town Centre, detailing community priorities for this area:

Bayswater Town Centre Place Activation Plan

Contact your Place Manager

Emma Snow (Place Manager, Bayswater and Maylands Town Centres)

Ph: 9270 4173


Subscribe to your local e-newsletter

We've created e-newsletters for each town centre, to keep businesses, property owners, community groups and interested residents up to date on everything happening in their area. 

If you'd like to sign up to receive the Bayswater Town Centre e-newsletter please email us your name and town centre to

Place Activation Groups

We have a number of groups in Bayswater who work on a huge range of projects aimed at making Bayswater Town Centre a better place for everyone in the community. 

Our Place Managers work closely with these groups as well as other businesses and individuals to help them get their ideas off the ground. You can find out more about some of these groups by clicking below:

Baysie Rollers

Bayswater Historical Society

Future Bayswater

Bayswater Town Centre Place Essence and Values

As part of our implementation of the Bayswater Town Centre Place Activation Plan, we have responded to community requests to identify the core values that should guide decision-making on town centre projects.

In September 2019, Village Well ran the Spirit of Place community workshop in order to identify the essence and core values that underlie the place. The outcomes have been captured in the Bayswater Town Centre Place Essence and Values document.

The document is intended to be used as a ‘guide beside’ other plans and documents, and the introduction explains how it to apply it to your work or project. The plan is currently being used to provide the raw material for the upcoming branding of the town centre, which will include a town centre logo and an associated marketing strategy.  

Bayswater Town Centre Place Essence and Values

Support Baysie Business

The City’s #suppportbaysiebusiness campaign is shining a spotlight on some of the exciting, unique and delicious products and services on offer in the Bayswater Town Centre. Take a moment to meet some of our locals, and visit soon! You can follow the campaign on Instagram.

Bayswater Town Centre Map

Walk, ride, catch public transport, or drive to the Bayswater Town Centre to support local Bayswater businesses.

Download the Bayswater Town Centre Map to plan your journey.

Destination Marketing Strategy - 2021 to 2025

The City of Bayswater Destination Marketing Strategy 2021-2025 provides a blueprint for attracting visitors to the City's three major town centres of Maylands, Bayswater and Morley over the next four years and beyond.

Download the Destination Marketing Strategy.

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